Fernando Amaral
Chief Revenue Officer @ Rydoo
Fernando is a Computer Science Engineer and has been working in go-to-market strategies for over two decades. He’s built experience in demand generation, brand marketing, content marketing, business development, and sales, which he leverages to help businesses achieve more awareness and growth. Fernando is also an avid fan of Sporting, knows the names of all Star Wars characters by heart and is one of the founding members of Rydoo’s band.
Latest with Fernando Amaral

Why 90% of startups fail
- 2024-10-25
Startups are where new ideas grow, but the truth can be a lot tougher. Rydoo’s CRO explains the main reasons why most companies fail — and how to avoid it.
14 KPIs SaaS businesses should be tracking
- 2024-05-06
In a time where sustainable profitability is key, SaaS businesses must rely on data to make faster and more informed decisions.

Marketing Meets Finance: connecting the CMO and CFO for success
- 2023-07-13
From clashing perspectives to harmonious collaboration, discover how CMOs bridge the gap with CFOs in B2B SaaS.