Aidana Zhakupbekova
COFO @ Rydoo
Aidana joined Rydoo’s team as the CFO at the end of 2023, she is now leading the way as COFO as of 2026. She has worked in finance for over a decade and contributed to major start-up European companies' strategic growth and international expansion. She’s also a foodie at heart.
Latest with Aidana Zhakupbekova
Why tomorrow’s CFO shouldn’t stay in their lane
- 2026-08-10
Finance credentials alone no longer get you the CFO seat. Read the 2026 data, and the COFO view, on the operational fluency you need to build next.
19 questions you’ve always wanted to ask a CFO
- 2025-02-10
Do CFOs have control over all of the company’s money? And are they control freaks? Aidana Zhakupbekova, CFO at Rydoo, answers these and other questions.
RevOps and Finance: a strategic partnership to drive growth
- 2024-06-11
The realm of Revenue Operations is shifting and, in this article, three experts explain how aligning RevOps with Finance can boost your company’s profitability and drive sustainable growth.
Female Leadership in Finance. “Qualified women should take C-level roles”
- 2023-11-06
Aidana Zhakupbekova, Rydoo’s CFO, discusses her journey in the corporate world and how female leadership in finance is much more achievable than it was.