Latest with Aidana Zhakupbekova

Why tomorrow’s CFO shouldn’t stay in their lane
- 2026-08-10
Finance credentials alone no longer get you the CFO seat. Read the 2026 data, and the COFO view, on the operational fluency you need to build next.

19 questions you’ve always wanted to ask a CFO
- 2025-02-10
Do CFOs have control over all of the company’s money? And are they control freaks? Aidana Zhakupbekova, CFO at Rydoo, answers these and other questions.

RevOps and Finance: a strategic partnership to drive growth
- 2024-06-11
The realm of Revenue Operations is shifting and, in this article, three experts explain how aligning RevOps with Finance can boost your company’s profitability and drive sustainable growth.
Experts:
Jed Butcher
Group CFO @ Heimdal Security
Victor Embrechts
Head of RevOps @ Rydoo

Female Leadership in Finance. “Qualified women should take C-level roles”
- 2023-11-06
Aidana Zhakupbekova, Rydoo’s CFO, discusses her journey in the corporate world and how female leadership in finance is much more achievable than it was.